Welcome to a new week.
Have you ever wondered how we end up wearing or decorating with certain colours? It’s down to personal taste, of course, but the availability of certain hues in the shops is largely led and spread by forecasters. I always love hearing what these colour soothsayers have to say (this is what @pantone pronounced about AW18 earlier this year, top left). I’m no forecaster or trendsetter but personally I find I get a feeling about a colour, a hunch, a rumble of excitement deep inside me and just HAVE to use it. The latest shining star in my firmament is a pale mango colour that I have spotted in a couple of places lately (including these little beauties in the @havaianas store in Portobello Road and a knitted top I bought from @faracharityshops a couple of months ago). It’s along the lines of Pantone’s russet orange but more yellow (a bit like @mypainthouse Avery or Leif). I reckon it’ll shortly be grabbing the baton from Gen Z yellow and running with it as a new accent colour. Delicious. What colour do you think is on its way?
Martha, The Colour File x